Coffee Reads of the Week – born this way

Some of the articles I enjoyed reading over the net are worth sharing, too. Check out my weekly posts via the Coffee Reads series. I’ve got my google reader to back me up so do also check out my shared reads. Enjoy!

science: People May Be Born Good (or Bad) at Math by Tara Thean
If you struggled through high school algebra, you probably thought you simply weren’t born good at math. You might have been right, at least according to a new study by Johns Hopkins University psychologists that suggests that math ability is linked to your inborn “number sense

health & wellness: 9 Habits That Can Do More Harm Than Good by Amanda Greene
The basics of staying healthy seem pretty easy to follow: Eat well, exercise, get enough sleep and you should be on the right track, right? Surprisingly, it can be more complicated than that. Oftentimes the very choices we make to benefit our health can be the same ones that hurt us in the long run. Read on to learn which unexpected habits—like brushing your teeth after every meal or slipping into a pair of comfortable sandals—might be causing you harm.

general interest: American girl in Italy, 60 years later by Mike Krumboltz
A stunning young woman walks down a street in Florence, her head held high. All around, men playfully gawk at her grace and beauty. Just then the camera shutter snaps. “American Girl in Italy” is among the most popular snapshots of all time, and it’s turning 60 years old this month.

health & wellness: Do you really need to build your core strength? by Jessica Ashley
Take a look at any fitness magazine or peek at any celebrity’s “how I whipped my body into shape” secrets and you will probably find information about why it’s time to add core strength training to your workout. Before you hit the mat for a few grueling sets of planks, bridges, and maybe even crunches, you may want to consider new research that questions whether the time, energy, and effort put into building your core is really worth it.

literature: The 25 Most Influential Business Management Books
There’s never a shortage of new books about how to be more effective in business. Most of them are forgettable, but here are 25 that changed the way we think about management — from the iconic “How to Win Friends and Influence People” to groundbreaking tomes like “Guerilla Marketing” and quick reads like the “The One Minute Manager”.

health & wellness: 9 Ways to flatten your belly in one week
Another reason to hate Mondays? Tight post-weekend waistbands. Unless you spent the past 2 days living like a monk, the cocktails, movie snacks, and dinners out can all add up to one thing: belly bloat.

relationships: A New – Surprising – Relationship Predictor by Zoe Ruderman
Ever wonder what type of couple you and your boyfriend or husband will be in 10 or 30 or 50 years? Will you be like that sweet twosome in their eighties walking down the street holding hands and calling each other honey? Or will you end up more like those parents of three standing in line at the airport yelling passive-aggressively at each other and using pet names like non-bag-carrying idiot and insensitive balding jerk (true story, we heard it)? Well, you don’t need a crystal ball because the results of a new huge-scale survey might have the answer. All you have to do is look at your current level of conflict. Chances are that you’ll fight about the same amount and with the same tenacity next year or in 60 years.

general interest: Web older than incoming college freshmen by Dinesh Ramde
Mention Amazon to the incoming class of college freshmen and they are more likely to think of shopping than the South American river. PC doesn’t stand for political correctness and breaking up is a lot easier thanks to Facebook and text messaging.

career: Eight Ways to Communicate Your Strategy More Effectively by Georgia Everse
A frustrated CEO recently shared with me that her employees had lost their edge. They were internally focused, their speed-to-market was down, and they couldn’t find a good balance between serving customers well while making healthy margins. The result was slow progress against the company strategy and an inability to profitably deliver on the value proposition. She had attempted to motivate employees and be clear about the strategy, but she was falling short and was looking for answers on what to do next. The solution in many cases is to overhaul internal communications strategies in order to convince employees of the authenticity, importance, and relevance of their company’s purpose and strategic goals. Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.

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A Cup of Alamid Coffee at the Frazzled Cook

Source: Women’s Central

Civet coffee anyone?

Last July, we were invited to an intimate gathering of media people and bloggers for the formal partnership of Alamid Café Express and the Frazzled Cook.

The Frazzled Cook is a hole-in-the-wall restaurant located at 916 Luna Mencias St. Addition Hills, Mandaluyong City. Alamid Café Express is a pioneer in the development and distribution of different coffee beans, including the Alamid coffee.

In this partnership, seasoned coffee lovers and those who are interested with different kinds of brewed coffee can now enjoy a cup of freshly brewed Alamid coffee from Frazzled Cook.

Continue sipping…

Coffee Reads of the Week – getting social

Some of the articles I enjoyed reading over the net are worth sharing, too. Check out my weekly posts via the Coffee Reads series. I’ve got my google reader to back me up so do also check out my shared reads. Enjoy!

science: How to Get Lucky by Richard Wiseman
Scientific proof that you make your own breaks. For centuries, people have recognized the power of luck and have done whatever they could to try seizing it. Take knocking on wood, thought to date back to pagan rituals aimed at eliciting help from powerful tree gods. We still do it today, though few, if any, of us worship tree gods. So why do we pass this and other superstitions down from generation to generation? The answer lies in the power of luck.

social media: Is your blog the unpopular kid? by Brenna Ehrlich and Andrea Bartz
Let’s face it — you never really leave high school. Long after you flip your tassel, there are the same hierarchies, name-calling and swirlies (wait, that might just be us … carry on). The internet realm is no different.

social media: How social media has radically altered advertising by Hank Wasiak
Social Media started out as a bit of a novelty — a playground for the “geekerati.” But it has taken hold as a game changing force that will reshape advertising at its very core.

social media: 5 Ways to Clean up Your Social Media Identity by Zachary Sniderman
There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn? Well, at least you have a blog on WordPress or Tumblr, right?

business: 40+ Essential Social Business Resources by Zachary Sniderman
Business and social media are becoming more and more inseparable. Most businesses, from big brands to startups, are expected to have an efficient, developed social media presence.

food: 5 foods people fear and how to get over it by Piper Weiss
Like certain foods, some questions really strike a nerve. A few weeks ago, I asked Shine readers to share their biggest food phobias. Responses poured in by the minute. One person wrote: “eggs = dry heaves” another commented: “Onions — they are slimy & crunchy………..need I say more? They are my food in hell.”

home: 2o secret household cleaners you already own
These 20 money-saving cleaning tips can help solve almost any household cleaning problem. Just shop your pantry for these secret cleaners to disinfect, polish and shine.

business: Ten things they don’t tell you in business school by Brett Nelson
If it ain’t broke, still fix it. If you don’t end up working at Goldman Sachs, Forget what you learned about finance. Take your financial models with an Indiana-Jones-sized boulder of salt. Overpromise and try to deliver. If you don’t know who the sucker is, it’s you. If no one “owns”  a project, it won’t get done. Be clear. Business involves people. Read Forbes. Entrepreneurship better be a labor of love (at least at first).

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Coffee Reads of the Week – is the keyboard clean?

Some of the articles I enjoyed reading over the net are worth sharing, too. Check out my weekly posts via the Coffee Reads series. I’ve got my google reader to back me up so do also check out my shared reads. Enjoy!

health & fitness: The Top 10 Time Wasters at the Gym
Warm up for too long. Trips to the water fountain. Talking to the hot guy/girl. Rest. Not pre-planning your workout. Spas. Waiting for machines. Pretending to workout. Sitting on the toilet. Working out too much!

science: The Downside to the Recovery of the Ozone Hole by Amanda DeMatto
While the hole in the Earth’s protective ozone layer is slowly healing, its recovery might have a downside, scientists say: Climate change could change wind patterns and send ozone from high in the atmosphere down to the surface, where it is a major component of smog.

health & fitness: Diet Type or Calories Lost, What’s Best for Weight Loss? by Margaret Furtado, MS, RD
A 2009 study published in The New England Journal of Medicine examined longer-term dieting, and asked what was more important for losing weight: the composition of the diet (that is, the proportions of fat vs. protein) or caloric intake.

science: Discovering the Virtues of a Wandering Mind by John Tierney
At long last, the doodling daydreamer is getting some respect.

In the past, daydreaming was often considered a failure of mental discipline, or worse. Freud labeled it infantile and neurotic. Psychology textbooks warned it could lead to psychosis. Neuroscientists complained that the rogue bursts of activity on brain scans kept interfering with their studies of more important mental functions.

fun: 8 Countries with Fascinating Baby Naming Laws by David K. Israel
Here in the U.S., you can name your kid almost anything, but that’s not the case everywhere in the world. Let’s take a look at some countries with pretty strict or otherwise fascinating baby-naming laws.

health & fitness: 12 Ways to Jump-start Your Metabolism
Use interval training to rev up your workout. Fidget. Keep a small squeeze ball with you and grip and squeeze it frequently during the day. Don’t starve yourself. Put five rubber bands around your wrist every morning. Turn up the heat with hot peppers. Exercise outside. Eat five small meals throughout the day instead of three large meals. Sip a couple of cups of coffee throughout the day. Don’t worry if you’ve been yo-yo dieting. Walk with intent – and intensity. Increase the protein in your diet.

science: How to Clean a Dirty Keyboard and Why You Should by Adam Hadhazy
Computer keyboards can get easily besmirched with food, dirt and germs just like other frequently touched items such as door knobs and money. But beyond just looking grimy, a filthy keyboard might actually make you sick, so it’s important to maintain some desktop hygiene. In this article, TechNewsDaily will walk you through a proper do-it-yourself keyboard cleaning, but not before putting the fear in you of how scummy your keyboard might just be.

social media: Engagement or Relevancy – What is more important in social media? by Paul Sutton
Conventional wisdom states that there are two types of followers in social media. There are those who share your content, ‘like’, retweet or comment on your posts, and interact or converse with you…and those who don’t. Or, in social media speak, those that are engaged and those that aren’t. But let me introduce to you a different scenario, one that’s relevant whether or not any given follower is engaged or not. Have you ever stopped to consider the ‘value’ of a follower or group of followers, irrespective of whether they interact with you or not?

social media: 10 Beautiful Social Media Infographics by Grace Smith
Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner. Here are 10 infographics that prove as beautiful as they are interesting.

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5 tips in starting your own coffee brand

Source: entrepreneur.com.ph

With a large chunk of the country’s ballooning 90-million population drinking coffee at least once a day, it comes as no surprise that a number of aspiring entrepreneurs want to open their own coffee shop. But with often-high franchise fees making it impossible for the regular folks to open a branch of a popular coffee brand, a lot are considering to start their own coffee business from scratch with a ready market in mind–their own local communities.

During the Coffee 101 seminar hosted by the Philippine Coffee Board, Entrepreneur.com.ph asked coffeepreneur Pacita “Chit” Juan for tips on how a startup entrepreneur can succeed with a start-from-scratch coffee shop.

1. Know your community
“It is very important that you know the community that you will be catering to. Know what works and what doesn’t, check on the price range of other coffee shops already operating in the area, and know what you can offer that is not yet being offered,” Juan said.

2. Hold coffee events
“One way that you can get people to notice your coffee shop and your brand is by holding coffee events. Do a coffee tasting seminar or coffee sampling,” Juan added.

3. Educate
“If more people know about the good benefits of coffee to one’s health, there will be more coffee drinkers in your locality. Education is important in appreciating coffee, there is more to it than being the morning drink,” said Juan.

4. Experiment
Unlike in a franchise, starting your own coffee brand entails a lot of decision making–finding your supplier, the food menu that you will offer, the look and feel of your store, and even the names of the coffee blends that you will be selling. “You can experiment with it on how you think it will work best with your market,” said Juan.

5. Keep it fresh
“The best coffee is made from freshly-roasted beans. And it can only be freshly roasted if you source it locally,” said Juan. To maintain the freshness of coffee beans, it is ideally brewed within 18 days after roasting.

Starting your own brand may not be as easy as franchising, but remember that the brands being put on franchise now also started with just a single store.