Starbucks Fans Compete To Bring Pumpkin Spice Lattes to Their Cities First


Source: mashable.com

Show some big love and bring Pumpkin Spice Latte.

Starbucks will use its more than 24 million fans on Facebook to help usher in the fall holiday season and announce the anticipated return of its popular Pumpkin Spice Latte.

The coffee chain will unveil a Pumpkin Spice Latte application and challenge on its Facebook Page Monday.

The beverage-branded Facebook game — a first for Starbucks — will ask users to compete to bring the Pumpkin Spice Latte to their cities a week before the drink’s official release date.

“One of the things that we know about the Pumpkin Spice Latte is that we have a huge fan base around this beverage that we bring back every year,” says Alex Wheeler, vice president of global digital marketing for Starbucks. “We wanted to do something fun and different this year … and empower customers to bring it to their city first.”

The Facebook application, as seen below in mockups shared exclusively with Mashable, will include three different points-based activities. Beverage fans can earn points for city shout-outs, solving a daily challenge or making a daily creation.

A daily challenge might task a Facebook user to watch a video and answer trivia questions, Wheeler says. A daily creation, for instance, would have a user create and share a postcard for his or her city. “We’re providing the tools for users to create art and promote it,” Wheeler adds.

Continue sipping…

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