Coffee Reads of the Week – getting social

Some of the articles I enjoyed reading over the net are worth sharing, too. Check out my weekly posts via the Coffee Reads series. I’ve got my google reader to back me up so do also check out my shared reads. Enjoy!

science: How to Get Lucky by Richard Wiseman
Scientific proof that you make your own breaks. For centuries, people have recognized the power of luck and have done whatever they could to try seizing it. Take knocking on wood, thought to date back to pagan rituals aimed at eliciting help from powerful tree gods. We still do it today, though few, if any, of us worship tree gods. So why do we pass this and other superstitions down from generation to generation? The answer lies in the power of luck.

social media: Is your blog the unpopular kid? by Brenna Ehrlich and Andrea Bartz
Let’s face it — you never really leave high school. Long after you flip your tassel, there are the same hierarchies, name-calling and swirlies (wait, that might just be us … carry on). The internet realm is no different.

social media: How social media has radically altered advertising by Hank Wasiak
Social Media started out as a bit of a novelty — a playground for the “geekerati.” But it has taken hold as a game changing force that will reshape advertising at its very core.

social media: 5 Ways to Clean up Your Social Media Identity by Zachary Sniderman
There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn? Well, at least you have a blog on WordPress or Tumblr, right?

business: 40+ Essential Social Business Resources by Zachary Sniderman
Business and social media are becoming more and more inseparable. Most businesses, from big brands to startups, are expected to have an efficient, developed social media presence.

food: 5 foods people fear and how to get over it by Piper Weiss
Like certain foods, some questions really strike a nerve. A few weeks ago, I asked Shine readers to share their biggest food phobias. Responses poured in by the minute. One person wrote: “eggs = dry heaves” another commented: “Onions — they are slimy & crunchy………..need I say more? They are my food in hell.”

home: 2o secret household cleaners you already own
These 20 money-saving cleaning tips can help solve almost any household cleaning problem. Just shop your pantry for these secret cleaners to disinfect, polish and shine.

business: Ten things they don’t tell you in business school by Brett Nelson
If it ain’t broke, still fix it. If you don’t end up working at Goldman Sachs, Forget what you learned about finance. Take your financial models with an Indiana-Jones-sized boulder of salt. Overpromise and try to deliver. If you don’t know who the sucker is, it’s you. If no one “owns”  a project, it won’t get done. Be clear. Business involves people. Read Forbes. Entrepreneurship better be a labor of love (at least at first).

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