Flavored lattes, caramel macchiatos, instant coffee


Source: mb.com.ph

Really, is a 12 oz. coffee beverage really worth three times as much as a liter of unleaded gasoline? If it isn’t, then why do we continue to buy it?

By JAMES SORIANO

MANILA, Philippines — I was in one of the many coffee shops along Katipunan Avenue, sipping on a medium-sized iced white chocolate mocha worth a hundred and fifty pesos, when the absurdity of my situation occurred to me. That was last Wednesday afternoon, the last time I was within the confines of a coffeehouse.

The absurdity was this: I was sipping on a medium-sized iced white chocolate mocha worth a hundred and fifty pesos.

That it struck me as absurd was the first absurd thing about it: I am a part of the Starbucks generation, the coffee revolution; lattes and macchiatos are part and parcel of my daily life. But that I had never before considered the economic consequences of this decision—for many of us, a regular, inconsequential decision—is the second. Really, is a 12 oz. coffee beverage really worth three times as much as a liter of unleaded gasoline? If it isn’t, then why do we continue to buy it?

Continue sipping…

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