Winner of Starbucks’s Coffee Cup Challenge Isn’t a Coffee Cup


BY SUZY EVANS

Could a simple chalkboard eliminate the use of disposable coffee cups? The creators of Karma Cup think so.

Simple idea gone fab for Starbucks

If you could earn free lattes by helping save the environment, why wouldn’t you? That’s the philosophy behind Karma Cup, the winner of the Betacup Challenge announced today.

Betacup Challenge is an open design competition partly sponsored by Starbucks with a mission to reduce the waste from to-go paper coffee cups. Having beat out over 430 entries, Karma Cup will receive $10,000.

The Karma plan: A chalkboard at the coffee shop will chart each person who uses a reusable mug. The tenth person to order a drink with a reusable cup will receive his or her drink free. By turning a freebie program into a communal challenge, Karma Cup would create incentives for everyone to bring reusable mugs. (After all, the more people participate, the more free stuff is given away and the more likely you are to get something free.) That, in turn, would eliminate rather than simply redesign the nefarious disposable cup.

Read more via Fast Company

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